Market Research Samples Canadian Consumers Canadian Businesses Random Digit Dial Targeting Methods Geographic Targeting Demographic Targeting Ethnic Targeting Other Targeting Data Services Appending Pre-Dialing Advanced Services Ascription Data Fusion Location Planning and Site Selection Marginal Weighting Reach/Frequency Statistical Services CHAID Tree Analysis Conjoint Analysis Business Intelligence Consumer Data Business Data Prospect Targeting Data Services Phone Look-up Reverse Look-up Address Verification Phone Verification Tools & Resources Sample Size Calculator Member of MRIA	Conjoint Analysis Determination of People’s Valuations of Attributes Conjoint analysis is a statistical technique that is used in market research to determine how people value different features (such as price, location, contents, functions, quality, etc) that make up an individual product or service. Conjoint Analysis Process The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on respondent's choice or decision making on a product or service. A questionnaire with the selected set of attributes/features of the product or service is shown to respondents. By analyzing how people make preferences between these attributes/features, the implicit valuation of the individual elements making up the product or service can be determined. Applications of Conjoint Analysis These implicit valuations can be used to create market models that can generate the best decisions for new/existing products or services. In Market Research, Conjoint Analysis is used frequently in testing customer acceptance of new product designs, including the pricing strategy, assessing the appeal of advertisements and service design.. E-mail or contact us for more information.
Software, Content and Data Copyright 2011 Sampling Modelling and Research Technologies Incorporated