SM Research has multiple resources at its disposal including:

• Residential/business databases
• Census database
• Consumer Profile database
• Geographic Information System
• Large scale printer
• Advanced statistical models (such as multiple regression, gravity model), etc.

These can be used for a variety of purposes such as:

• Yo conduct the location planning (systematically analysing where to put the facilities, branches or store outlets for a chained organization)
• Site selection (which site is the best among the candidate sites)
• trade area analysis (calibrate the trade area into primary and secondary, the consumer/competitor composition in the area, etc)