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Consumer Samples
Targeting Saves Time and Money

Targeting by geography is common to most general population studies.  However, for population segmentation studies, targeting by demographics, lifestyle, ethnicity or other variables will increase the probability of reaching qualified respondents with fewer calls. The result is a study completed in less time with lower cost.

Geographic Targeting
  • Samples are selected by Province, Municipality, Census Boundaries, Federal and Provincial Electoral Boundaries, Postal Boundaries, Telephone Exchanges. 
  • We have mapping software in-house and the GIS expertise to assist you every step of the way. 
  • We can create drive-time zones around specific locations or any other custom study area(s) required.
Demographic Targeting
  • Our sample source is fully linked to all levels of the Canadian Census. 
  • We have current and historical Census data as well as third party projections and estimates. 
  • Our staff are experts at the nuances, opportunities and idiosyncrasies of the Census data.
Finding Qualified Consumers
  • Consumer lifestyle sampling is available using over 2,500 purchasing and leisure behavior variables. 
  • These targeting variables are derived from the BBM-RTS study, an annual survey of  60,000 Canadian households.
Finding Ethnic Respondents
  • Ethnicity is predicted by overlaying Statistics Canada ethnicity data with our own carefully constructed surname origin database.

Good targeting reduces time wasted with unqualified respondents, saving time and money and making you more competitive.  E-mail or contact us for more information.

E-mail or contact us for more information.
 

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Sampling Modelling and Research Technologies Incorporated