Market Research Samples Canadian Consumers Canadian Businesses Random Digit Dial Targeting Methods Geographic Targeting Demographic Targeting Ethnic Targeting Other Targeting Data Services Appending Pre-Dialing Statistical Services CHAID Trees Analysis Cluster Analysis Conjoint Analysis Forecasting and Projection Multiple Regression Advanced Services Ascription Data Fusion Location Planning and Site Selection Marginal Weighting Reach/Frequency Business Intelligence Consumer Data Business Data Prospect Targeting Data Services Phone Look-up Reverse Look-up Address Verification Phone Verification Tools & Resources Sample Size Calculator Our Old Website	Consumer Samples Targeting Saves Time and Money Targeting by geography is common to most general population studies.  However, for population segment studies, targeting by demographics, lifestyle or ethnicity will increase the probability of reaching qualified respondents with fewer calls thereby completing your study in less time with lower cost. Geographic Targeting Sample by Province, Municipality, Census Boundaries, Federal and Provincial Electoral Boundaries, Postal Boundaries, Telephone Exchanges.  We have all the maps and GIS expertise and staff resources in-house, at your disposal.  We can create drive-time zones around your locations or any other custom study area(s) your project requires. Demographic Targeting Our sample source is fully linked to all levels of the Canadian Census.  We have current and historical Census data as well as third party projections and estimates.  Our staff are experts at the nuances, opportunities and idiosyncrasies of the Census data. Finding Qualified Consumers Consumer lifestyle sampling is available using over 2,500 purchasing and leisure behavior variables.  These targeting variables are derived from the Bureau of Broadcast Measurement (BBM-RTS) study which annually surveys 60,000 Canadian households. Finding Ethnic Respondents Ethnicity is predicted by overlaying Statistics Canada ethnicity data with our own carefully constructed surname origin database. Good targeting reduces time wasted with unqualified respondents, saving time and money, making you more competitive.  E-mail or contact us to discuss your project.
Software, Content and Data Copyright 2007 Sampling Modelling and Research Technologies Incorporated Proudly serving professional Market Researchers in Canada for more than 30 years.  Member, MRIA