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Market
Research
Business Intelligence
Tools & Resources
Member of MRIA
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What’s New at SM Research?
SM Research responds to the industry facing challenging times
To meet the needs of the Market Research community SM Research has developed two technical solutions to
address current challenges faced by the industry today – that is, the ever-evolving communication
technologies and an operating environment of multiple variables and complex geographies.
ABD solution for shortage in listed landline coverage
Are cell phones decreasing coverage rates in your telephone surveys? Are you facing resistance to unwanted
calls by landline households? Is survey integrity an issue? Do online surveys limit your research because
of low coverage and clustering problems?
To enhance telephone coverage and reach, SM Research has developed a technical solution called Address Based
Dwellings (ABD) that can reach 90% of households or dwellings using a mail component to supplement loss of
coverage and maintain survey integrity.
Multivariate Converging Iteration Process for complex weighting problems in surveys
When weighting variables in surveys three challenges can arise:
- Overlapping geographic areas for customizedproducts/services and multiple products/services in the same areas;
- Two or more demographic variables leading to fluctuating weights; and
- Insufficient respondents creating “empty cells”.
Our Multivariate Converging Iteration Process not only satisfies common weighting requirements but also
resolves these three major challenges.
For more information on these methodologies please contact Shaw Tao at ShawTao@smres.com or call 905-474-5271
Dun & Bradstreet business database in house
As a leading sample provider, SM Research is pleased to offer our newest resource – the Dun & Bradstreet
business database – in house. That means we can provide our usual
24-hour business day turn-around on regular sample pulls. Among the many features are 1.2 million Canadian
business records and growing, low out-of-business rates, monthly updates, multiple contacts and titles,
detailed title selects, sales volume listed exactly or by ranges and more. The mailing information is
verified and corrected by our Canada Post approved SERP software PerfectAddress designed by SM Research.
E-mail or contact us for more information.
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