Market Research Samples Canadian Consumers Canadian Businesses Random Digit Dial Targeting Methods Geographic Targeting Demographic Targeting Ethnic Targeting Other Targeting Data Services Appending Pre-Dialing Advanced Services Ascription Data Fusion Location Planning and Site Selection Marginal Weighting Reach/Frequency Statistical Services CHAID Tree Analysis Conjoint Analysis Business Intelligence Consumer Data Business Data Prospect Targeting Data Services Phone Look-up Reverse Look-up Address Verification Phone Verification Tools & Resources Sample Size Calculator Member of MRIA	Dataset Fusion Legitimately Combine Two or More Survey Results Combining two survey results sounds either very easy or virtually impossible depending on your personal background in mathematics.  The truth is that it is possible to do in most cases, but also very easy to make a mess which could result in misleading inferences and hence wrong business decisions. What Makes Us Different SM Research has successfully completed two large fusions. One was the Unity project wherein four large Canadian omnibus surveys were fused to create databases wherein each could carry the product usage and consumer behavioral data of the others. What You Can Expect Create synergy for your clients using the existing assets in their databases. There may be huge, unrelalized data assets already in inventory at your company.   E-mail or contact us to discuss the potential. E-mail or contact us for more information.
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