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SM Research
Sampling Modelling and Research Technologies Inc.
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Reach and Frequency
Proving Value For The Out-of-Home Advertising Industry

SM Reseach has been involved with the development of reach and frequency models (RF models) since the late seventies. Our models are the basis for assigning value to billboards and transit posters across North America.  We provide frequent advice and counsel to the Canadian Outdoor Measurement Bureau (COMB) and numerous out-of-home advertising operators.  We were a lead partner in the large-scale GPS study recently completed by COMB  to expand the understanding of automobile travel behavior in Canada.  We are currently expanding the transit RF model to utilize the hundreds of target and behavior parameters contained within the BBM-RTS survey.

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Sampling Modelling and Research Technologies Incorporated
Proudly serving professional Market Researchers in Canada for more than 30 years. 
Member, MRIA